10:10 inspires and supports people and organisations to cut their carbon emissions by 10% in a year.

Any individual, family, business or organisation can make the cuts - and by working together we can make a real difference.


You've been asking...

The basics

A keen Tentener at the Age of Stupid launch in New York

What is 10:10?

10:10 is about one simple idea: we all commit to reduce our carbon emissions by 10% a year, then work together to make it happen.

Who can sign up to 10:10?

People, businesses, schools, sports clubs – anyone! Don't worry if you haven't thought about your carbon footprint much before – if you're willing to give it a try, we'd love to help you get started. To sign up just enter your details into the 'join us' widget on the left - to help you get on your way to cutting your 10% we have loads of helpful resources in many different languages.

What are carbon emissions?

Carbon emissions (more accurately greenhouse gas emissions) are the cause of global warming. They are released when fuels are burned in vehicles, homes, power stations and factories.

Why 10% in a year?

Big tasks are easier if broken up into smaller, manageable pieces – and 10% this year is much more tangible and achievable than, say, 80% by 2050. Two studies conducted by the Tyndall Centre (summarised in PIRC's Climate Safety report) suggest that 10% in a year starting this year is the kind of target that will give us the best chance of a safe future for our children and grandchildren. Cutting our carbon by 10% a year is just the first step, of course, but it puts us on the right track. 

Who’s signed up so far? 

  • More than 100,000 people, from plumbers to politicians; movie stars to milkmen.

  • More than 4,000 businesses including Sony, L'Oreal, Royal Mail, O2, Adidas and Tottenham Hotspur FC

  • More than 2,000 schools, colleges and universities including Oxford University, Edinburgh University, King's College London, York University and Liverpool University

  • More than 2,500 organisations including the city of Oslo, Belgrade City Library, UK National Union of Students, the Womens' Institute and 155 local councils representing over 24m people

10:10 started in the UK, but it's quickly spreading across the world. 10:10 campaigns are up and running in dozens of countries. Take a look at the 10:10 Global homepage for the latest. Also take a look at our Who's In page for a list of top 10:10 sign ups from accross the world.

Individuals and families

What does it mean to sign up?

You pledge to cut your emissions by 10% in one year. Don't worry if it sounds difficult – we'll help you every step of the way with tips, case studies and other resources.

How do I sign up?

Simply enter your details using the form on any page on the 10:10 site, including this one.

Does signing up require a major change in your lifestyle?

For most people, 10% is fairly easy. Unless you've already done a lot to reduce your emissions, things like insulating your loft, flying less (and staying longer on holiday!), or changing your lightbulbs should do the trick. Once you sign up you'll get tips and tools on carbon cutting emailed through from your national hub.

Won't my efforts just be pointless drop in the ocean?

10:10 makes our individual efforts meaningful by ensuring that lots of people and organisations unite behind a single pledge. This ensures that we're not only cutting emissions directly but also showing politicians that we're ready to tackle climate change right now. You can boost your impact yet further by encouraging your friends, workplace, clubs or schools to sign up to 10:10. The UK's Share page has all the resources you need to get the word out, and you can ask your country's hub for resources in your own language.  

Is there a campaign symbol?

The 10:10 Tag is made from a recycled jumbo jet (this one, to be precise), and can be worn on the neck, wrist, lapel or leotard to symbolise your 10:10 commitment. Buy one or find out more.

Businesses, schools and organisations

How do businesses and organisations take part 10:10?

Businesses, schools, universities, charities and other organisations aim for a 10% carbon reduction in a one year period across four key areas of their emissions: grid electricity, on-site fossil fuels, vehicle fuels and air travel. You can choose the precise dates of your year to fit in with your carbon or accounting reporting period.

10:10 companies also work to reduce any other emissions they're responsible for, and encourage customers, staff and suppliers to sign up too. 

See the full methodology 



What if we can't hit 10%

10% in a single year may sound fairly ambitious for a business or organisation but don't be nervous. Joining 10:10 is all about aiming high and seeing what's possible. You'll probably find that your staff or students get much more engaged once your carbon-saving actions are tied in with 10:10. And if for whatever reason you don't actually hit 10% then no one is going to hold it against you – any significant emissions saving is something to be celebrated.


Who is running 1010?

10:10 Global was founded as an independent organization by film director Franny Armstrong. There is a small headquarters in Camden Town, London, which is working with a network of people and partner organisations running 10:10 in their own countries.

Where can I find your financial statement/annual report/data protection notification/privacy policy?

For links to policies, statements, filings, notifications and all things legal, see http://www.1010global.org/legal

Getting involved

Apart from signing up how can I help?

10:10 has big ambitions and minimal resources, so we're always glad of extra support. The main things you can do are:

• Help spread the word
• Make a donation
• Work with us

Are you on Facebook/Twitter/LinkedIn etc?

We're (almost) everywhere! Follow, fan or friend us and join the conversation:
• Facebook
Twitter (#1010)
• Flickr
• Youtube

What's the best way to stay up-to-date with 10:10 news?

Check out the 10:10 blog, follow us on Twitter or become a fan of us on Facebook.

What's the best way to get in touch?

Check our contact page to find the right address.

When things go wrong

I signed up ages ago but I've never had an email. Is it something I said?

Some countries send out emails more frequently than others, but if you've been signed up for more than a month and still haven't heard from us, check your spam folder to make sure our messages aren't ending up in there. If there's still no sign of them, contact [email protected] with the name and email you used to sign up and we'll look into it.

How do I report a problem with the website?

Email [email protected] with the following information:
• The address of the page you were on
• What you were trying to do
• What went wrong
• The browser you were using at the time

Including these details makes it easier to track down and fix the problem.

I want to stop getting 10:10 emails. How do I unsubscribe?

Email [email protected]. To make sure we can find you in the database, remember to use the email address you signed up with, or specify it in the body of your message. Bear in mind that unsubscribing only takes you off the email list. If you want to remove your details from the database altogether, read on.

How do I cancel my signup and remove my details from the 10:10 database?

We're sorry to see you go, but if you've decided to leave 10:10 for good, email [email protected] and we'll take you off the database.

Find out more with the links below: